QR Codes Case Study

QR Codes - A Case Study

When The Tennis Emporium first came to us they just wanted a basic QR Code to place on some business cards. This we did for them as in the picture below left. Just scan this image into any QR enabled smart phone and it will whisk you away to the home page of their website.

Emporium Home Page

When we first created the Emporium's QR Code it was very simple and extremely effective, but we felt that all those jet black matrix dots might look a bit harsh against their corporate coloured logo, so we threw in a back-up one in the company colours as well – we’re all heart at QReative!

Corporate Version

Here it is in the Emporium's corporate colours. By now, though, The Tennis Emporium were really getting into the whole QR Code thing, so they asked us to look at creating a more distinctive designer version that would incorporate their logo into the code, without upsetting the code's density or destroying it's scanability.

Designer Version #1

The Tennis Emporium logo, though is a very intricate piece of design. We tried ghosting it into the basic code, see left, and the code still worked for scanning purposes, but we felt it just didn’t look particularly coherent.

Designer Version #2

So then we tried it with the grey code and a darker logo but without the ghosting effect in the white area, as seen on the left right, and it was much neater and cleaner, but stylistically speaking it was still ultimately unsatisfactory.

Designer Version #3

So then we tried placing the QR Code on the shield of their emblem which would enable us to keep the official corporate colours and yet still retain the classic feel of their logo.

It almost worked, see left, but it obscured the distinctive crossed rackets, so central to their tennis themed logo.

Designer Version #5

So then we decided that we had to stick with their corporate colours, but this time we added some crossed rackets and tennis balls, taken from the central shield of the Emporium's logo and incorporated into the dot matrix code.

It was done carefully without upsetting the density or light refraction of the coding, so that it would still scan correctly and this produced the image seen on the left.

Now, The Emporium had their own distinctive QR Code that they can use anywhere for any promotion but still stay in keeping their brand identity.

Luckily for us they loved it.

In fact, they had such a great response from the codes that the following week they contacted us again and asked us if we'd like to create a QR campaign based around some specific products.

How could we refuse? The results of which are below. They all have their own captions so none of them need any further explanation. They didn't need to be done in the company grey either, as they are designed to be stand alone adverts, so that was even easier.

The campaign is due to go live shortly, so keep an eye out for it. Even if you're not a big tennis fans, you should try scanning them as they're great fun and an excellent example of how you can use QR Codes to engage the user, promote your product and increase brand awareness.

Twitter

We also created The Tennis Emporium's new Twitter code as well. It was pretty successful too and they have increased the number of people following them by over 300% since using it. And you can't argue with figures like that.

Don't forget you can always adapt your online avatar to a QR Code as well. This is a canny way to steal people away from wherever your avatar is placed in order to whisk them directly to your Twitter page.

QReative Studios
"Bringing brands to life."

[email protected]

QReative Studios best for all your marketing and advertising needs, promotional campaigns, copywriting services, corporate branding, re-branding, logo designs, graphic designs, straplines, slogans, taglines, etc.
QR Codes - the ultimate guide to QR Codes; QR Codes explained; QR Codes made easy; QR codes eBook

QReative Studios
Unit 6,
Leysfield Road
London
W12 9JF

Tel: 07925 009 896